Customer Loyalty Starts Here

What is the best way to increase customer loyalty?  

Focus on improving employee loyalty. 

Too many organizations waste resources on programs to boost customer loyalty while ignoring their team member experience. With zero long-term improvements, they then wonder, “What happened?” 

If your employees aren’t loyal to your company, it is doubtful your customers will be. Your team must be loyal to your company first, before your customers will ever be. 

Therefore, customer loyalty starts with your team.  As you focus on improving your company’s culture, it will have a significant impact on your customers’ devotion to your organization.  

To learn simple actions you can take right now to improve your company culture, check out my book, How Leaders Can Strengthen Their Organization’s Culture: 28 Simple and Effective Ways.