If we’ve learned anything over the last six months it’s that every organization is vulnerable to decline. With the uncertainty that surrounds us, how do leaders protect their companies from a precipitous fall?   

The best way companies can weather the storms that will inevitably come is through building a strong company culture. And in most circumstances, this is the only way.    

Culture works because it influences every aspect of a company. It helps with every deficit, every challenge, every circumstance, and every problem. It touches every corner of any institution.

Whether it’s a virus, a disaster, new technology, changes in regulations, or any other myriad of challenges, storms for every industry are inevitable.

Fortunately, circumstances alone do not determine results. Leaders are free to make choices. And they can make choices that will strengthen their culture.

If you haven’t already, decide now to make a conscious effort to strengthen your organization’s culture.           

Strong cultures survive strong storms.

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