The Most Important Word for 2021

“Why” is the most important word for 2021. The reason is because now more than ever, people want to contribute to a cause and make a difference. People want a clear purpose for doing what they are doing. They want to be inspired.

Establishing a clear “why” is one of the most important steps to accomplishing New Year’s resolutions and other goals.  Without a clearly understood “why”, it is easy to lose motivation or get distracted.

Those who do not focus on “why” this year will lose momentum and will find it harder and harder to sustain their results. On the other hand, those that do create clarity around their “why” will discover a renewed sense of passion, energy, and focus.

A clear “why” will help you attract others to your cause and retain those who have already joined.  It will also repel those who may be a bad fit for your team.       

Leaders who turn up the volume on their “whys” this year will capture the hearts and minds of those they lead. And this will lead to a more prosperous and rewarding 2021.

Happy New Year everyone!

To learn more about  creating a great company culture, check out my new book, The Wisdom Story.