Three Reasons Why Company Culture is Important

What is the importance of company culture? Does it really matter? Here are three critical reasons why culture matters so much.

#1 It’s Pervasive

Culture permeates an organization. It is impossible to get away from it. Your company’s culture affects every aspect of your business.  It influences every challenge you face, every action you take, and every outcome you achieve.

#2 It Attracts and Engages Talent

The top predictor of workplace satisfaction is an organization’s culture. Culture, more than anything else, motivates people to join it.  It is also what inspires people to stay productive and helps them feel connected.  

#3 It Improves Financial Outcomes    

Because culture is pervasive, it’s not surprising that the quality of a company’s culture impacts its financial outcomes. Studies have proven that companies that invest in their culture improve their financial performance.

The importance of company culture cannot be overstated. Strengthening your company’s culture is not only the right thing to do, but it is also good for business!

To learn more about  creating a great company culture, check out my new book, The Wisdom Story.