What does every company need to build a strong culture?

 A deeply shared sense of purpose and a broadly shared dream.

Why are these two items so important?  

A clear purpose and dream unite a team and provide motivation. They also improve decision making throughout the organization and help people understand they are contributing to something bigger than themselves. 

With a clear purpose and dream, self-interests melt away and a focus on collective results grows. Camaraderie and trust also increase.  

Without a clear purpose and dream, people often won’t show up to do their best work. And why should they?

With a clear purpose and dream, your culture will be strengthened and your team will know why their work matters.

What are you doing to ensure a deeply shared sense of purpose and a broadly shared dream permeates your organization?

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