What does every company need to build a strong culture?
A deeply shared sense of purpose and a broadly shared dream.
Why are these two items so important?
A clear purpose and dream unite a team and provide motivation. They also improve decision making throughout the organization and help people understand they are contributing to something bigger than themselves.
With a clear purpose and dream, self-interests melt away and a focus on collective results grows. Camaraderie and trust also increase.
Without a clear purpose and dream, people often won’t show up to do their best work. And why should they?
With a clear purpose and dream, your culture will be strengthened and your team will know why their work matters.
What are you doing to ensure a deeply shared sense of purpose and a broadly shared dream permeates your organization?