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What is the importance of company culture? Does it really matter? Here are three critical reasons why culture matters so much. #1 It’s Pervasive Culture permeates an organization. It is impossible to get away from it. Your company’s culture affects every aspect of your business.  It influences every challenge you face, every action you take, and every outcome you achieve. #2 It Attracts and Engages Talent The top predictor of workplace satisfaction is an organization’s culture. Culture, more than anything else, motivates people to join it.  It is also what inspires people to stay productive and helps them feel connected.   [...]

The primary purpose of a job interview is to identify and attract individuals who will help your organization achieve its goals. Thus, developing a strong interview process is a must for leaders.    Here are three tips to help you create a stellar interview process:   #1 Make it Memorable The interview process is one of your greatest opportunities to differentiate yourself from others and show your company is unique. Doing more than just a typical phone or office interview and finding ways to highlight what makes your organization great will make your interview process a memorable experience that will help [...]

What is company culture? If you asked 100 executives, you’d probably get 100 different answers. Though there may be some debate about what it is or isn’t, every leader should know three facts about company culture. #1 A basic company culture definition A simple definition is company culture is the shared beliefs, assumptions, and norms of an organization’s team members. In essence, it is the rules people in the company actually live by whether written or not.  #2 Company culture is constantly evolving Company culture is not static—it is constantly evolving. If a company has a strong culture today, it [...]

Two of the most important days in your employees' employment life cycle are their first day and their last. While many days will be forgotten, these two will most likely be remembered for years to come. The first day of work is typically filled with anticipation and excitement. It is a day most people look forward to, prepared to discover what your company is truly all about and make a contribution. The last day may be a mixed bag of emotions. However, regardless of the situation, this final day will leave a lasting impression. Even when having to let someone [...]

Nowadays we often hear about a “new normal”. If you are looking to embrace a new normal, I encourage you to focus on building an exceptional company culture.  You can embrace this new normal by recognizing and praising your team members more often.  By striving to create more clarity around a shared purpose, vision, and values.  By being more positive and grateful.  Through setting clear goals and consistently measuring results.  With being a better example of the way you want everyone to behave and act in your organization. Yes things have changed since the pandemic hit but only you will [...]

If “why” is the most important word for 2021, then “how” is a close second.  I think most would agree that getting results at all costs is not ok, yet too many leaders still behave in this way.  And consequently, they completely undermine their long-term effectiveness and ultimately their legacy.  Any competent leader can achieve temporary results.  It takes a special leader to create the kind of performance that lasts. Leaders must pay attention to “how” they obtain results in order to create success that endures. Does your “how” unite, rally, motivate, and build people?  Or does it destroy, divide, [...]

What is the best way to increase customer loyalty?   Focus on improving employee loyalty.  Too many organizations waste resources on programs to boost customer loyalty while ignoring their team member experience. With zero long-term improvements, they then wonder, “What happened?”  If your employees aren’t loyal to your company, it is doubtful your customers will be. Your team must be loyal to your company first, before your customers will ever be.  Therefore, customer loyalty starts with your team.  As you focus on improving your company’s culture, it will have a significant impact on your customers' devotion to your organization.   [...]

During my conversations with leaders, a common sentiment is often brought up. Many leaders are concerned about a general lack of motivation among their workforce. Thus, the question becomes, how do we motivate our teams?   One of the simplest ways to motivate your people is through establishing clear goals. I’ve found that once someone knows what they are working toward, they begin to make progress on achieving it.   Goals are important to motivation because they give us milestones and objectives to reach. They also provide direction and focus in a busy work environment. Additionally, they offer us a way to [...]